The tussle between India and China is paving the way for Samsung to capture the Indian smartphone market. The South Korean company has already ramped up its smartphone sales in India, media reports said.
It is reported that Samsung holds the second position in the smartphone market with 26 percent market share in the second quarter compared to top ranked Xiaomi with 29 percent share. The diverse and in-house supply chain of Samsung is assisting it to stay afloat in the market during the Covid-19 crisis.
The only non-Chinese player, Samsung in India ranked third in the market with a 16 percent share. In the past three years, Samsung has lost Indian customers due to the dominance of Chinese smartphone companies such as Xiaomi, Realme and others. It is reported that Samsung devices have better value over its Chinese counterparts.
Samsung generates revenue worth $7.5 billion from its annual smartphone sales in India, making it the biggest outside the US
According to Samsung, it has established the world’s largest mobile manufacturing unit in India’s capital New Delhi. The facility tests new devices and assembles them. During the pandemic, the company’s potential to source many components internally has been a major success as compared to other mobile phone makers who have struggled to manufacture new devices. Its smartphone delivery process did not suffer during the lockdown.
Samsung has rolled seven new smartphones since June including a smartphone under $75. It will be interesting to see how the company competes with its rivals in the future.